Dell Hi-Ed Marketing Strategy Sketch Session

I always say, when you can SEE a challenge, you can solve a challenge. This graphic recording session was with Dell’s Higher Education Marketing team. They have a comprehensive and executable strategy for moving hi-ed institutions toward virtualization, but the team needed to see how the many moving parts fit together and determine how they should be labeled. This was a 1/2-day conversation wherein I facilitated and graphically recorded. The output you see above represents the large-scale visual archive created with the group. And FYI, I do not envy marketing people. I know how hard it is to articulate services and their value to clients. I suppose that’s why I prefer to draw pictures for explanations. 🙂