Sunni Brown

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Disney-fication: Make a World

When Disney called, I had to hold on to my mouse ears. It was, of course, a privilege to be invited to partner with Imagineers, and it was made doubly fun because I got to work with Scott Trowbridge – who should probably be a comedian in his spare time. (Nothing like a comic facilitator to really make a session work.) Scott and I were charged with leading a group composed of internal Disney employees and external consultants to ideate on a huge prospective project. We co-designed an agenda that concluded with a hands-on module called ‘Make a World’ (yes, I love Ed Emberley, too) wherein the participants were asked to suspend disbelief (if they were harboring some) and visually “play” with the possibilities for the project outcome. It was a two-day session and I graphically recorded from the onset, so by the second day I think the group felt more comfortable with what probably seemed like a very non-traditional approach to ideation. But, as Walt Disney might say about skepticism, “All our dreams can come true, if we have the courage to pursue them.” Click here or on the picture above to see some of the images from the session.