CLIENT: Minggl.com is a start-up company designing one of the first software apps for managing social networks.

NEED: The Minggl guys need an infographic for their landing page, and they didn’t want the traditional ‘About Us’ or ‘Why Join Minggl’ section. They wanted a visual explanation of the value proposition, features and benefits – one that could be easily re-designed for later marketing efforts as the application continues to develop.

SOLUTION: Design team formation and brainstorms vis-a-vis content. Graphic recording and architectural sketch.

OUTCOME: First rough of the infographic. The consulting process helped generate verbiage around the purpose Minggl serves and why users would decide to join. The process of designing the thumbnail gave us “clay” to begin playing with, but this is inevitably the first of multiple iterations, all designed to give potential users immediate insight into Minggl’s value.