The chief content officer (Ann Handley) where I work (MarketingProfs) gave a class on how to create content when you have nothing to say. The class was based on her book, “Content Rules.” I kept thinking that it felt redundant to write a post about what she had already written. So, then I turned to inspiration at the Doodle Revolution, uncapped by Sharpies, and started thinking about a one-page summary, for the talk. It was happily received by her.
We’re discovering visual summaries at MarketingProfs. This is my second one that I’ve done, and I hope to do more. I’m a writer, but it’s fun to branch out creatively. Thanks for the inspiration!
|
|