From .net magazine, my article “Why the Doodle Matters.”

You can read it on the .net website or download a PDF version of the article.

Editor’s note: Editor’s note: Sunni Brown owns an information design firm and is a speaker and co-author of “GameStorming: A Playbook for Rule-breakers, Innovators and Changemakers.” She was recently named on Fast Company’s 100 Most Creative People in Business List and on the 10 Most Creative People on Twitter list. She spoke at the TED 2011 conference in Long Beach, California.

(CNN) – Humans have been doodling in snow, in sand and on cave walls for more than 30,000 years.

George Washington, Thomas Edison, John F. Kennedy, Lyndon Johnson, Ronald Reagan and Vladimir Nabokov were doodlers. Bill Gates and Frank Gehry are among today’s active doodlers.

Yet most of us haven’t reflected on why we feel compelled to draw.

In fact, many parts of our society — including businesses, schools and colleges — frown on doodling and consider it a waste of time. While we can’t overcome cultural biases overnight, we can certainly ask a relevant question: Why is doodling so universal? What is doodling doing for us?

Virginia Scofield, an immunologist at the University of Texas at San Antonio, knows from personal and professional experience what doodling does. After struggling with organic chemistry in college, she decided to try doodling the complexities of the subject rather than memorizing them from the textbook. Scofield happened upon what native doodlers have known for a long time: Doodling can improve cognitive performance. Because of her success in transforming her own learning process, Scofield incorporated doodling and visual note-taking into her university classroom for more than two decades, and she told me it notably improved the success rate of her students.

Scofield is not the only one who’s learned to be impressed by the Doodle. Jackie Andrade, a professor at the University of Plymouth,published a study finding a 29 percent increase in information retention gained by doodlers. She noted that, contrary to popular belief, doodling seems to prevent people from losing focus on boring or complex subject matter. It gives learners who may otherwise mentally check out an opportunity to check back in.

Other researchers exploring the impact of doodling and drawing have come to equally significant conclusions about this deceptively simple act. A recent article in Science argued that drawing in science education caters to individual learning preferences and motivates students to engage and explore content in a more meaningful way. And classroom research shows that not only do learners better understand concepts through simple drawing, but it sets the stage for innovative and divergent ways of thinking. For a nation with an ego wounded by our decreased scores on the Torrance Creativity Test, this unfettered access to creative thinking shouldn’t be underestimated.

Just ask Google, the only company on record with an official Chief Doodler on the payroll. Google’s culture is well known for its 80/20 “innovation time off” rule. And for many employees, that time is spent using simple visual language to doodle, sketch and prototype new business opportunities. Indeed, many companies seeking an edge are looking to applications of hand-drawn visual language as a prospective lifeboat. In a hyper-competitive marketplace, thinkers need all the mojo they can muster.

To the throngs of doodlers around the world, this evidence is likely just the beginning of our gentle “I told you so” moments. Learning that accommodates more than text-based or verbal information amplifies the effects of cognition and creativity. And when the Science article suggested that drawing should be recognized along with reading, writing and speaking as a key element in education, it was a hallelujah moment for doodlers around the world.

I’m one of them. I use doodling for a variety of reasons: I use it to get clarity around a concept, I use it to relax, I use it to communicate ideas with others and get their refinement of them, I use it to map complex systems for companies, I use it to run innovation games for business, I use it to get insight on something puzzling me.

See some examples of how doodles are used

So how do you get better at doodling? It’s a delightfully easy task. Learners can start with the Visual Alphabet, a series of six flows—the point, line, arc, angle, spiral and loop, and the six forms—the oval, eye, triangle, rectangle, house and cloud. With these 12 “letters,” prospective doodlers can articulate any visual representation of any concept they can imagine. All it takes is a commitment to learning this language, native to our brain’s visual cortex, and applying it to challenges either at work or at school. Rather than talking in circles about a complex subject, try doodling it using words and pictures. Show your teachers and colleagues another way to see information. The insights and aha moments will arrive naturally in the process.

The opinions expressed in this commentary are solely those of Sunni Brown.

Naturally, when I describe the process of Gamestorming, it immediately begs the question: But what does it LOOK LIKE? It is visual thinking, after all. These images are of a recent graphically-facilitated session with combo client Razorfish and AT&T. It was a small group of 15 power-thinkers and it lasted two days with FANTASTIC results. And if you’re wondering if those results are automatic due to our process, the answer is no. Gamestorming dramatically enhances thinking, memory and creativity, but it can’t work its magic without buy-in from the participants. Great facilitators, of course, increase the odds of success and Bumper Carroll, hands down the funniest facilitator I’ve ever worked with, co-designed the agenda with me, adding his own brand of Second City improv. Together we offered powerful results for the client and a smart (and occasionally silly) time was had by all. Click on the photograph to see more on Flickr.

Producing TEDx Austin felt like birthing some kind of gigantic baby. I think I can speak for the entire team – Nancy Giordano, Jen Spencer, Kelley Burrus, Shannon Mehner, Chris Justice, Mary Baird-Wilcox and Stacy Weitzner – when I say that it would be impossible to capture the experience in one word. There were triumphs, frustrations, elation, teamwork, tough decisions, and absolute overjoy at what we were putting together. And through it all was the undeniable knowledge that Austin, TX needed and deserved a killer TEDx. That our little town is growing up, transforming into a big city with a big heart, a big brain and ideas that are big beyond belief. I have to give thanks to my graphics team, composed of Honoria Starbuck and Austin Kleon, but if I started thanking all of the other heads and hands that were involved, you would probably stop reading this blog post. (We all know that in this day and age, people want pictures.)

Some personal highlights for me:

• Seeing the program designed by the Butler Brothers and the video that showed its creation. One of those ‘wow’ moments.
• Establishing a relationship with Shiny Object – a film production company whose work I admire and enjoy.
• Connecting with Philip Berber and his wife Donna of the Glimmer of Hope Foundation.
• Hanging out with a freaky astronaut and a sexy firefighter.
• The fact that we had 10,000+ individuals who watched the livestream (29% of which were in New Zealand!)
• Working with a team of women who were indomitable.
• NOT working during the event itself. I so often graphically record or contribute to the group process in some live, visual way that I just wanted to be present and enjoy the birth of our big ole idea baby. (The graphic architectures above were created by me beforehand and the audience populated them with content over the course of the day.)
• Being thanked on stage for our efforts and feeling how much the crowd really did appreciate it.
• Going to the TEDx Rejects party at Conjunctured afterward. Word up, rejects.
• Slowly absorbing long after the event was over how truly incredible it was. Is it too dramatic to thank God for the TED people? I mean, it’s not just an event they’ve created. It’s a humanitarian movement. And I think that’s worth saying thank you for.

Onward to TEDx Austin 2011.

One of my repeat clients, Sheri McConnell Companies, Inc., frequently uses visual templates to help their clients work toward goals. What they didn’t do, however, was create branded templates that reflect the company and the vision Sheri has in her mind when she’s coaching people. After partnering with them three times, I finally recommended that she enhance her brand through customized templates. So what you see above are the results of her agreeing to do so. These are small-scale, print-on-demand visual templates for use by her clients once they get to certain stages of planning.

Templates allow people who don’t consider themselves visual thinkers to still work in a visual space. They are an extremely functional tool because they can establish metaphors that are meaningful for the context, are scalable to work in groups of many sizes, and create a lasting archive and presentation piece for participants in an event. The one here was created in concert with a presentation for Leadership Austin.