As I grow in my visual thinking work, it’s become abundantly clear that the story is 100 times more powerful than the visuals that support it (and am I going to get in trouble for saying that!) I’ve always known that visualizing crappy content is like putting lipstick on a pig, but the overwhelming importance of story, message, narrative, and arc is becoming part of my modus operandi like never before. So how does a girl get educated on story? Well, by taking the most famous seminar on story in the world – that of Robert McKee, story professor extraordinaire. He wrote the tome you’ve probably seen called “STORY” and delivers an intensive 4-day workshop that can’t possibly be remembered fully unless it’s visualized. So, while story matters, visuals, too, matter because creating them during class helped me cement the information into my cortex. So without further ado, my visual notes from McKee’s workshop. Enjoy.