Millbrook, Inc.: Solving the CIO Dilemma
The Millbrook guys have an excellent solution to a common and painful problem in the insurance industry – migrating massive amounts of data from one system to another without disrupting business. However, their elegant software and combined experience of over 40 years couldn’t help them solve a challenge of their own: explaining their solution to customers. And what’s more painful than having an elixir that people don’t know about? (Let’s not even consider it.) They chose to partner with BrightSpot to produce a less-than-2-minute-long video that shows in a simple, visual way WHAT their value is and WHY it matters. Minus the jargon, minus the complexity, but plus a great script and the use of visual metaphors. The video will live on their landing page as teaser content to engage in a deeper conversation with a prospective client. So, insurance companies, you can thank us later.