Tweetnotes for HP’s People
A most interesting project came through Somnio, an Austin-based sales and marketing company that was hired by HP to support a sales training. Somnio specializes in unique sales and marketing solutions, so their idea was that BrightSpot create twitpics – pictures that could be periodically tweeted to the participants of a sales training to (1) keep them interested, (2) reinforce the content, and (3) use an empathetic Twitter persona to relate to the experience that many of the participants were probably having. Somnio wanted a visual narrative that reflected the (probable) emotional ride of the employees and they wanted it to look like handwritten notes coming out of someone’s notebook. So Erik Kuntz, BrightSpot’s principal illustrator, took on that project and did, as always, a superb job. (And consequently, created a new Brightspot offering – TWEETNOTES.) Did I just invent a new word? Doubtful. But I love the output.
Sunni: TweetNotes fulfill a need we have to spice up graphically facilitated virtual meetings – our graphic facilitators “attend” the meetings virtually, listen and visually transcribe the audio content of the meetings. The visuals appear simultaneously with other screen shared material and integrated seamlessly with the popular web meeting services.
I see that you and Dave Gray are co-writing a book to be published by O’Reilly – good luck with the project – let me know when I can buy a copy.
Dave, I do virtual meetings as well. I refer to it as “Live Visual Blogging” or “Remote Graphic Capture.” There are some limitations as you know, but the idea is great and I think the technology will continue to improve. I saw that you work with Christine Martell – I’m hoping to get time to interview her for Knowledge Games. And absolutely, we will let you know when it comes out. Glad you’re interested!
I work in internet marketing on the product side, so it’s great to be able to gain more insight into how affiliates are choosing their products, though I strongly feel that you are a rare one who takes into consideration the needs of their visitors.